Golden Rooster and Hundred Flowers Film Festival

　　2020年金雞百花電影logo和主視覺發布

　　August|31.08.2020

　　On the afternoon of August 29, the 2020 Golden Rooster and Hundred Flowers Movie LOGO and main visual were released. The LOGO did not inherit any elements from last year. In fact, this year’s Hundred Flowers Award, so there is no chicken element in the visual. In terms of styling, this year's LOGO looks a little more complicated than last year, but it is still outstanding!

　　8月29日下午，2020年金雞百花電影LOGO和主視覺發布， LOGO并沒有繼承去年任何元素，其實今年的是百花獎，所以視覺中沒有雞元素。造型上來看，今年的LOGO要比去年看上去復雜一點，但依然優秀!

　　2020 Golden Rooster and Hundred Flowers movie logo and main visual press conference

　　2020年金雞百花電影logo和主視覺新聞發布會

　　Comparison of the logo of the 2019 China (Xiamen) Golden Rooster and Hundred Flowers Film Festival and the 2020 China (Zhengzhou) Golden Rooster and Hundred Flowers Film Festival logo。

　　2019年中國(廈門)金雞百花獎電影節logo和2020年中國(鄭州)金雞百花獎電影節logo比較。

　　The official interpretation of the logo of the 2020 China (Zhengzhou) Golden Rooster and Hundred Flowers Award Film Festival: The gluttonous pattern inspired by the Chinese Shang Dynasty bronze Duling Fangding adopts traditional Chinese patterns to present a simple charm. The eyes of the pattern represent "Eye of Zhengzhou". The middle figure of "Eye of the Public" and "Eye of Movie" is taken from the trophy image.

　　2020年中國(鄭州)金雞百花獎電影節logo官方釋義：靈感源自中國商代青銅器杜嶺方鼎的饕餮紋采用了中國傳統紋樣以呈現古樸韻味，其中圖案的雙眼代表”鄭州之眼““大眾之眼”“電影之眼”中間人形圖案取自獎杯形象。

　　Vertical poster: The poster adopts the image of "flower" as the main element, and the petals are presented in the form of ghosting. In the middle of the whole picture, the background of the "Dading" and the design of the LOGO can be seen faintly echoing each other.

　　豎版海報：海報采用了“花”的形象作為主體元素，花瓣通過重影的形式呈現，其中在整個畫面的中間可以若隱若現地看到“大鼎”的背景與LOGO的設計相互呼應。

　　The main color of the poster is green as the main color of the poster, which represents hope and vitality. At the bottom right of the poster, there is a white copy of "See Zhengzhou, a hundred flowers bloom". In addition, Liu Haoran is the ambassador of this film festival.

　　海報整體以綠色為海報的主色調代表著希望與活力而海報的右下方，則是白色字體的文案“豫見鄭州，百花齊放”另外本屆電影節的由劉昊然作為形象大使。

　　The LOGO of Golden Rooster and Hundred Flowers Film Festival in previous years, the picture comes from: Golden Rooster and Hundred Flowers Film Festival.